What a tour website needs to convert inquiries
1. Lead with the experience. Put a strong photo and a one-line promise above the fold, not a long welcome message.
2. Make packages scannable. Duration, highlights and a clear price range or 'request a quote' on every card.
3. Put contact one tap away. WhatsApp and Telegram buttons matter in Ethiopia; many guests prefer them over forms.
4. Be fast on mobile. Compress images and avoid heavy sliders; most visitors browse on phones and slow connections.
5. Show proof. Real photos, reviews and the people behind the tour build trust quickly.
6. Keep the inquiry form short. Name, email, dates and a message is enough; every extra field costs you leads.